Director, Digital
BCW APAC, Hong Kong
Job Description
As the global communications agency in the business of moving people, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.
BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them learn and grow as people and professionals.
We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve.
And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.
The Role:
As a Director at BCW you are responsible for playing a greater role in managing and leading teams /practice with revenue targets, contributing to the company’s performance by managing client relationships and digital communications programs, satisfying and delighting clients, generating new business and developing strong teams. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. You are required to have extensive knowledge and experience in developing and executing strategy amp; content for popular and emerging digital/social media platforms.
What you’ll do as you move with us:
Client Service:
- Oversee a significant portfolio of clients and demonstrate the ability to profitably grow clients and build long-term relationships
- Be a knowledge leader and trusted advisor for clients and their go-to source for insights critical to their business; understand the trends and issues that impact brands, including media, business, political and cultural; act as a senior strategic advisor to clients on everything social amp; digital
- Provide strategic counsel to clients and resolve major concerns in order to achieve outstanding results with a long-term perspective
- Manage and motivate account teams to deliver superior client service and creative groundbreaking plans and concepts by ensuring they are equipped with the right resources, tools and training
- Oversee campaigns in the areas of content activation, influencer identification, influencer outreach and paid social
- Drive digital excellence, develop award-winning campaign ideas/customer cases
Business Development:
- Proactively identify opportunities for organic growth with existing clients and keep up with client and market changes that could lead to new business opportunities.
- Lead our new business development process by actively developing business contacts through professional activities and network with professional contacts as a means of exchanging ideas and opening new client opportunities
Talent Management:
- Coach, mentor and delegate responsibilities to junior staff; support team members and managers who want to expand their roles and responsibilities
- Foster teamwork and build morale and motivation within account teams ensuring that good performance and efforts are recognized
- Create an inclusive and welcoming environment that engage all individuals without bias and demonstrate flexibility in a changing work environment
- Take an active interest in the career development of team members and help them identify development needs, acquire new skills and grow within the organization
- Provide continuous constructive feedback- not just during performance reviews- to develop the next generation of client leaders
- Propose and lead digital training initiatives to upskill the team’s digital trends, knowledge and service offerings available within and outside of the firm in order to enhance clients’ digital experience
Financial Management:
- Play a significant role in managing revenue targets
- Act as a conduit between finance and the client servicing team to ensure that accounts are profitably managed; understand the reason for over and under servicing
- Prepare and manage annual budgets and forecast of projected income
- Understand client contracts and take responsibility to draw up detailed scopes of work
- Play an active role in developing business plans to increase market share and profits
- Create and execute a practice plan that supports our corporate strategic plan