About Us
We pride ourselves as the best and largest vertically integrated, omni-channel women's fashion brand in the region. Founded in 2010, we have grown to 250 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia amp; Brunei).
We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
The Team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
The Role
You will be responsible for contributing to the overall marketing strategy across digital and future retail touchpoints for Hong Kong and Taiwan. You will play a pivotal role in the development of Love, Bonito’s brand in market across all major platforms and channels, primarily, e-commerce site/apps, loyalty, social media, paid amp; organic marketing, events amp; activations. Reporting into the Assistant Manager, International Brand, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in Hong Kong and Taiwan.
You should have / be
- Focusing on our markets in Hong Kong and Taiwan, executing campaigns in an e-commerce or omni channel brand
- A passion for all things marketing, be it content or analytics
- A great storyteller
- A genuine interest in fashion
- An ability to think amp; work strategically and systematically
- Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
- A self-starter, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders
- A fun, energetic and charismatic personality
Main Responsibilities
- Work closely with Assistant Manager, International Brand to localise global campaigns for the specific markets
- Contribute to creating and executing engaging and performance-driven campaigns and local market strategy
- Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns
- Build and maintaining relationships with local media publishers to drive traffic, build buzz and brand awareness, and radiate LB’s brand story
- Connect with and maintain relationships with local mavens and influencers to amplify brand awareness for the specific markets
- Proof-read, manage and contribute to localised copy for diverse marketing distributions (press releases, website material, EDM, social media etc.) and press kits if any.
- Contribute to liaising and facilitating partnership initiatives for our loyalty program, LBCommunity+, to drive brand awareness, traffic, new customer acquisition and customer retention
- Work closely and cross-functionally with International Sales partners at LBHQ to create traffic opportunities and International Brand to build brand buzz, awareness and market development
- Collaborate with Creative, in particular Graphic Design, to develop concepts for thematics and cross-channel campaigns
- Partner with Growth team to ensure that performance is optimized and ROAS and acquisition targets are met
- Collaborate with all relevant in-house teams, i.e. Product, Design, Commercial, Retail and IT especially when it comes to new collections, features and process improvements
- You may be called upon to execute virtual community initiatives (events amp; experiences)
- You are passionate about generously sharing our culture of confidence and female empowerment in your community
- Research and monitor key market trends including but not limited to fashion, content, partnership, popular social media platforms.</