Growth Partnership Associate
Crypto.com, Hong Kong
Job Description
About Crypto.com
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card the world’s most widely available crypto card, the Crypto.com Exchange, and the Crypto.com DeFi Wallet.
Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks.
Crypto.com is headquartered in Hong Kong with a 900+ strong team. Find out more by visiting https://crypto.com
About the Role:
Crypto.com is seeking a Growth Partnerships Associate to join our User Acquisition team. Reporting to the VP of Growth, the role will be integral in the continued success and growth of Crypto.com’s partner programs to drive user acquisition and awareness for our products.
This role is a unique combination of performance marketing expertise and partnership strategies. You will be responsible for managing relationships with business partners and for maximising return on ad spend. You will take over and oversee a strong portfolio of assigned strategic accounts (including top cryptocurrency names globally), make use of your negotiation and interpersonal skills to nurture relationships, and leverage data and reports to drive business value for Crypto.com.
Responsibilities:
- Oversee and manage portfolio of strategic advertising accounts and
- Convey value propositions of Crypto.com’s products to current and prospective partners prime advertising placements for user acquisition goals, and leverage performance by providing and ingesting reports
- Seek and secure new partnerships with other websites/platforms in cryptocurrency, blockchain, fintech, and ecommerce spaces
- Develop strong, long-term relationships with key account stakeholders
- Negotiate contracts and close agreements to maximise return on advertising spend
- Ensure timely and successful launch of our ad campaigns to support user acquisition needs and objectives, including attribution and tracking as needed
- Conduct market and competitor analysis to inform growth strategy
- Recommend campaign, app, and website optimisation and run A/B tests accordingly
- Partner with Analytics and Data Teams across functions to fully leverage company-level metrics, BI tools, data structure, and data request processes
- Track and report key growth metrics on a regular basis
- Work with Growth, Product, and Strategy teams to identify and grow opportunities within territories
- Collaborate with the Creative team to prepare advertising material as needed
Requirements
- BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 3 years experience in Business Development/Partnership Development/Account Management for global accounts
- Outstanding skills in problem-solving, business development, and negotiation
- Strong understanding of performance marketing and growth strategies
- Experience in running Cost-Per-Action advertising campaigns
- Excellent command of English, both written and verbally
- Experience in advertising for cryptocurrency-related products a plus
- Ability to multitask and handle multiple projects with a strict eye for detail
- Knowledge on cryptocurrency, blockchain, fintech, e-commerce, accounting, and economics
- Experience using BI software (Tableau, BigQuery, etc) is a plus
Proficiency in following tools required:
- Google Analytics and Google Tag Manager
- Appsflyer or similar MMPs
- Tableau or other data visualisation software
- MS Office suite of products