CRM Specialist
Crypto.com, Hong Kong
Job Description
About the Role
Crypto.com is seeking a CRM Specialist to support execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
Reporting to the CRM Lead, our new CRM Specialist will join a growing team of professionals driving engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams.
Our next CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.
Responsibilities
- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
- Map user journeys and optimise campaigns for funnel conversion
- Drive platform retention, loyalty, engagement, and usage metrics for the Crypto.com products and services (e.g. DAU/MAU, purchases)
- Support analysis and enhancement of CRM campaigns
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Devise ways to improve usage of the CRM platform by automatic basic, everyday tasks
- Pulling reports from the CRM platform into data visualisation tools
- Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform
Requirements
- BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 3 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Proficiency in building email templates via HTML
- Proficiency in SQL or Python and other programming languages
- Experience in copywriting and/or design a plus
- Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
- A strong eye for detail and precision
- Self-directed learning attitude and strong sense of ownership
- Quick-thinking to respond to ever-changing and volatile market conditions
Benefits
- We offer an attractive compensation package working in a cutting-edge field of Fintech
- Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
- You get to work in a very dynamic environment and be part of an international team