SEO Content Manager - Global Fintech Startup
Crypto.com, Hong Kong
Job Description
About Crypto.com
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10 million users on its platform today, Crypto.com provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. Crypto.com is headquartered in Hong Kong with a 900+ strong team.
For more information, please visit www.crypto.com.
SEO Content Manager
Job Responsibilities:
Develop and execute SEO content strategies to generate growth for the business
Work with all stakeholders to priorities, coordinate and ensure the content creation process is aligned with the SEO best practice, be an advocate on this front
Work with both internal and external copywriters to make sure our content are well SEO and they will bring real impact to the business
Provided editing on sponsored articles with external vendors to make sure content is accurate and well written
Conduct keyword/topics research to spot trending topics in crypto space especially for NFTs, Defi, Blockchain technology and any emerging new trends
Forming partnership with highly authoritative media platforms to seed our content on
Perform competitors content analysis to make sure we do not missed any chances
Keep abreast with the latest SEO and industrial trends to bring fresh ideas for our content creationRequirements
Requirements:
At least 5 years or above working experience in content writing, planning and management would be preferred
Proven track record on handling content project independently and experienced to work with well-known English media
Knowledgeable on SEO and popular CMS (eg: wordpress)
Knowledgeable on Google Analytics, GTM, SEMrush, Ahrefs and other SEO tools
Data driven mindset and able to take action from data
Excellent verbal and written communication skills in English and Chinese
Self-motivated, independent and a strong team player
Pay extreme attention to detail and can work well in fast-paced environments
Adaptable and act promptly in changing competitive landscape
Passionate about learning new technology especially for NFTs, Defi, Blockchain and Cryptocurrency
A university degree in Journalism, Communications, or related disciplines will be a plus