Growth Product Content/Copywriter
Crypto.com, Hong Kong

About the Role:

Reporting to the Manager, Content and Copywriting, the Growth amp; Product Content and Copywriter will support Crypto.com’s Growth, Research, and Product teams, among others. This individual will be responsible for maintaining and elevating Crypto.com’s copy and content standards across various touchpoints.

The Growth amp; Product Content and Copywriter will independently write and edit content for blog posts, research reports, whitepapers, emails, newsletters, and many other formats, as well as collaborate with internal and external stakeholders to continually enhance user experience and strengthen the Crypto.com brand.

Responsibilities:

• Create and edit conversion-oriented copy for various Crypto.com teams, including Growth, Research, Product, Marketing, and Community
• Assist in ideation, research, proofreading, and other aspects of the content creation process to produce effective and compelling communications that connect with users
• Use data to optimise copy for CRM, advertising, branding, and marketing
• Implement and refine current brand guidelines to ensure readability, consistency in style, and adherence to the company’s language and tone of voice
• Conceive and execute new concepts and strategies to achieve business objectives, and drive brand development through copy and content
• Support ad hoc writing-related projects and tasks as needed
• Copy deliverables include but are not limited to: blog posts, whitepapers, research reports, emails, newsletters, advertisements (digital and offline), mobile and web screens, Crypto.com websites, social media, push notifications, and onboarding and help material

Requirements

• BA/BS degree in English, Journalism, Technical Writing, Communications, or a related discipline
• 3 or more years of experience in a creative, product, or content writing role with proven success in translating brand messages into effective communications
• A portfolio with diverse writing samples that demonstrate an aptitude for producing clear, original, and impactful copy across a full range of creative formats (i.e. digital, print, web, mobile, social, etc.)
• Excellent command of English with exceptional writing and research skills, and a strong eye for detail, language, and flow
• Experience in data analytics is an advantage
• Solid presentation skills with the ability to pitch creative ideas
• Knowledge of SEO, content marketing, and performance marketing
• Awareness of cryptocurrency, fintech, and blockchain
  

Key Competencies:

• Passionate about producing outstanding content and user experiences
• Creative with an adaptable writing style
• Ability to quickly interpret copywriting briefs and grasp project requirements
• Resourceful when it comes to problem-solving
• Comfortable with handling several projects at once and working independently under tight deadlines
• Great interpersonal skills and a team player
• Pro-active with an eagerness to learn

Benefits

• We offer an attractive compensation package working in the cutting-edge field of fintech
• Huge responsibilities from day 1be the owner of your own learning curve, where the possibilities are limitless
• You get to work in a very dynamic environment and be part of an international team

Job Rewards and Benefits