Consumer Engagement Manager - APAC Direct Markets
Charlotte Tilbury, Hong Kong

Key Responsibilities:

• Identify the right Digital amp; CRM strategy for APAC based on global and regional business direction
• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
• Lead CRM business review as to drive achievement of CRM KPIs, provide insights to better understand business challenges and identify marketing planning opportunities
• Come up with innovative ways of collecting and activating data based on business insights amp; drive recommendations
• Accountable for brand data governance across digital ecosystem
• Lead and manage all owned and paid media execution and collaborate with APAC PR team on earned media across omni PR, digital, and social media channels for the region
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Validate overall social media budget allocation by campaign and by channel (search, owned social, paid media, OOH/ DOOH etc.)
• Work closely with trade marketing and commercial team to implement e-retail executions for brand EPOPUP and retail partners, including but not limited to CRM, Website Visibility, Digital Media, Product Content, Social Media, Sampling
• Collaborate with marketing team to build digital media campaign strategy utilizing best practice media and content strategies
• Keep the brand program updated with the evolving of the trend and best practices in the market amp; industry in order to understand consumer needs and expectation
• Track metrics, ROI and evaluate KPIs to monitor and identify campaign performance and develop tactics to continuously test and learn for improvement

Reporting Relationships:

This role reports into the Marketing Manager, APAC Direct Markets

Requirements

• At least 6 years of experience in data, CRM and consumer experience, preferably in retail industry
  
• Degree holder in any related discipline, preferably Business Administration, CRM, Consumer experience, Data and Business Analytics
• Solid knowledge of website and marketing analytics tool i.e. Google Analytics
• Advanced expertise in Microsoft Excel, SEO and paid advertising
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Strong passions on consumer centricity and data
• Strong project management skills and collaborative mindset
• Able to develop 360 strategic marketing plan at the same time attention to details in execution
• Excellent presentation and influence skills to cross-functions and all levels internally and externally
• Result-driven, highly flexible, able to take challenges in fast-paced environment with strong organizational and prioritising skills
• Passionate team player, open-minded, willing to try new ideas amp; scopes and inspire others
• Good command of written and spoken Cantonese, English amp; Mandarin
• Knowledge in data analytics / data science will be an advantage

Job Rewards and Benefits