CRM Manager, APAC
Vivino, Hong Kong
Job Description
We’re changing the way people enjoy wine, and consequently disrupting one of the oldest industries on the planet. By harnessing the power of technology and social behavior, we’ve created the world’s largest - and smartest - wine community and marketplace. Over the next ten years, the global market for online wine sales is expected to grow significantly and Vivino will be at the forefront of this growth. Now is the time to join a fast-paced and growing team.
Help drive revenue via B2C CRM communication focusing on markets in APAC
Based in Hong Kong, and reporting to the CRM Regional Manager, the CRM Manager is responsible for deploying emails and push notifications and will help the company drive revenue via B2C CRM communication globally, focused solely on markets in APAC.
For this role, your key responsibilities will be to:
- Build emails via WYSIWYG and HTML/CSS, as well as Jinja, our liquid templating language
- Test and schedule emails, both automated and one-off emails
- Ensure messages are mobile-friendly
- Pull insights via Looker (Tableau competitor) and the databases directly with SQL
- Work with multiple teams globally
- Work with the eCommerce team to drive revenue on a daily basis
- Support the CRM team on the ideation and implementation of emails, including lifecycle emails, trigger-based emails, and revenue-driving emails
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
Vivino offers employees of our Hong Kong team
- Awesome work culture with few formal procedures and limits
- Medical insurance
- Discounts on wine purchases
We also learn about and explore the wonderful world of wine together on a regular basis through tastings and events. A passion for and interest in wine is helpful, but not required.
Skilled in HTML/CSS and a dynamic self-starter
We are looking for someone who is skilled in HTML/CSS and is excited at the opportunity of improving their SQL, liquid templating, and CRM integration skills. We need a dynamic and passionate self-starter and envision that you are resourceful and willing to dive in and find answers to questions that may not yet be documented.
Furthermore, we hope to see that you have and can demonstrate:
- Fluent in English and either Cantonese or Japanese
- 3-4 years of experience in CRM/email marketing
- Strong knowledge of HTML/CSS and aptitude to learn dynamic coding languages like Jinja and database languages like SQL
- Previous use of ESPs and CRM tools such as Salesforce Marketing Cloud, Marketo, Klaviyo, Braze
- Familiarity with other email tools like Everest and Litmus is a plus
- Strong time-management skills
- Strong analytical and problem-solving skills
- Pristine attention to detail
- Strong communication skills
About Vivino
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions of wine lovers. Vivino’s unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.
We are a fast-paced, growing team with offices in San Francisco, California and Copenhagen, Denmark. We also have teams around the world in: the UK, Netherlands, Italy, Spain, Germany, France, Ireland and Hong Kong.
Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity, but as an offering of a cultural experience that was once out of reach for many, but is now open to everyone.
Vivino's five core values are:
- Always Strive for Better
- Work Together
- Earn and Offer Trust
- Be Approachable
- Lead with Data
Commitment to diversity and inclusion
Vivino is an equal opportunity employer (EEO) and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status or any other characteristic protected by applicable federal, state, or local law.