Editor, Asia Pacific
Infopro Digital, Hong Kong

Infopro Digital is a leading B2B information and marketing services provider with presence in 15 countries. Infopro Digital was founded in 2001 by Christophe Czajka, an ex-Bertelsmann executive. We have quickly grown to become a leading player in the business-to-business information and services industry, offering clients a range of multi-media products and solutions.

Through our market leading brands, including Insurance Age, Insurance Post, Central Banking, Chartis Research, Risk.net and WatersTechnology, we service the world’s capital markets and enable our clients to make informed business decisions by providing in-depth analysis and actionable advice. We are also a leading, global provider of training and development solutions for the financial markets.

About Ignite

Ignite is Infopro Digital’s Insight Group all-new specialist content marketing solution. Our objective is to help thought leading brands reach audiences who matter.

With unique access to the expertise, global reach and infrastructure of our market-leading media brands in capital markets, insurance and technology, we create powerful, custom-made content campaigns to reach and resonate with brands’ target audiences.

The role

The Editor, Asia Pacific will be responsible for working with our clients to craft compelling new or repurposed thought leadership content, ranging from impactful written and visual content through to bespoke market-driven qualitative and quantitative research, and to develop and project-manage virtual activity including webinars and other audio-visual content.

This role is integral to the expansion of Infopro Digital’s specialist content marketing solution, Ignite. Part of a global team, the Editor, Asia Pacific, will also be embedded with our award-winning brands of Risk.net, Asia Risk, WatersTechnology, and Central Banking.

Reporting into the Global Head of Commercial Content, Ignite Commercial Content Studio, Infopro Digital, and working closely with the Head of Sales, Asia Pacific and the Market Access Solutions sales team, the Editor will liaise with clients and manage thought leadership campaigns and one off projects, from inception through to final deliverables.

Requirements

Editorial

• Propose timely editorial topics/themes for the Market Access Solutions team to sell against
• Conduct interviews with clients and industry leaders for content production or video/web presentation
• Ensure content meets the editorial standards as agreed with our Global Content Director
• Conduct market and audience research through surveys, interviews and quantitative analysis
• Produce high-quality sponsored statements, web articles, special reports, custom research, white papers, infographics or other content pieces
• Audit existing client content and adapt into new, more compelling custom content pieces
• Host commercially-driven webinars, panel discussions, roundtable events and other events
• Conduct video interviews for sponsored podcasts and video products
• Participate in client events representing Infopro Digital and showcasing our thought leadership
• Educate our clients on our portfolio and content capabilities, tailoring creative packages to suit their needs
• Work closely with the sales team to propose bespoke services and solutions to clients
• Establish project timelines and guide clients towards practical and achievable solutions within budget

Client Management

• Manage client projects with close coordination with clients and internal stakeholders including the sales, marketing and operations teams across the divisions
• Meet established deadlines and support post-project renewal/upsell activities

• Report to the Global Head of Commercial Content on project progress vs. timelines and cost/revenue targets
• Host project meetings as necessary to review progress against budget / plan
• Attend monthly forecasting meetings, as required

This is a results-driven role and the successful applicant is likely to be a seasoned journalist possibly with commercial content experience. They will need to demonstrate an ability to work independently and a proven track record of managing projects and client relationships, producing high-quality content and research, and working knowledge of the markets that Infopro Digital covers.

The idea candidate will have but not limited to:

• Extensive experience in business journalism, editorial or B2B media/content role
• Solid knowledge of custom content production
• Displays a desire to consistently grow commercial content revenues and is prepared to make recommendations to the Global Head of Commercial Content on how

Job Rewards and Benefits