Brand Marketing Manager (HK)
Sleek, Hong Kong
Job Description
Full time, hybrid remote and office-based in HK
Sleek is on a mission to revolutionize how entrepreneurs register and run their businesses. We want to give small business owners the tools they need to gain peace of mind and focus on what they do best - growing their business.
Founded in 2017 and head-quartered in Singapore, we are a team of 300+ Sleekers with offices in Singapore, Australia, Hong Kong, Philippines, India, Vietnam and the UK. We work in a fast-paced, multicultural start-up environment and we’re committed to delivering experiences that will delight our clients.
Role overview
We are looking for a talented and well-rounded HK Brand Marketing Manager to help accelerate our growth in Hong Kong. Reporting into our Singapore-based Head of Marketing and working closely with the central marketing team, you will be responsible to define and deliver a compelling marketing strategy to build awareness, drive sales and fast-track our expansion in HK.
This role is ideal for a highly motivated, digitally-minded marketer that is passionate about understanding the pain points of entrepreneurs and skilled at translating these into delightful web experiences that will ultimately drive sales. You will be both strategic in your approach and happy to roll up your sleeves to get work done in partnership with the central marketing team. Above all, you will be an enthusiastic team player, excited about building Hong Kong’s most loved business partner for startups and entrepreneurs.
Responsibilities
- Gather deep customer learnings and competitive insights to inform your marketing strategy and recommendations
- Craft and deliver a clear marketing strategy amp; roadmap to drive brand awareness, disrupt the competition and cost-effectively acquire new customers
- Work closely with the sales amp; marketing teams to deliver best-in-class E2E campaigns that are consistent across all customer touchpoints (paid channels, website, SEO, content, emails, etc)
- Lead the creation and distribution of compelling content to educate prospects, capture leads and maximise our organic growth opportunity
- Own our PR and social media strategy to build brand awareness and position Sleek as a thought-leader for business owners
- Define amp; own an innovative CRO roadmap backed with clear hypotheses, customer insights and data points to improve performance across the marketing channels.
- Continuously track performance and provide actionable recommendations to improve ROI
- Contribute to our global marketing strategy by sharing HK specific insights and proposing new experiments
Requirements
- Native Cantonese speaker and fluent in English. Mandarin is a plus.
- Bachelor's degree in marketing or communications
- 5+ years experience in digital marketing role within high growth SME/B2B environment (SaaS, eCommerce, marketplaces)
- Proven track record of managing high-performing marketing campaigns across SEM, social media, programmatic, SEO and email marketing
- Good understanding of inbound marketing tools - preferably Hubspot
- Outstanding analytical skills and comfortable using Google Analytics
- Strong organisational, interpersonal and communication skills
- Exceptional attention to detail
- Strategic thinker that isn’t afraid to roll up their sleeves
- Balanced individual who brings ‘can do’ attitude to work every day; gets started and proactively thinks about what needs to come next
- Deep understanding of web testing methodologies, processes and CRO best practices.
Benefits
- Our values are: Simplicity, Loyalty, Excellence, Entrepreneurship, Kindness
- We take corporate social responsibility very seriously at company level and absorb the yearly carbon footprint of all of our employees
- Multicultural team with 15+ nationalities and as many languages spoken internally!
- Up to 3 days of work from home per week
- A pool of HKD 7,000/year of Health amp; Benefits
- A great and vast high floor corner office in the heart of Central with an amazing view over Hong Kong and the mountains
At Sleek, we work in a fast-paced start-up environment. We have a strong culture built around our five core values: Simplicity, Loyalty, Excellence, Entrepreneurship, Kindness.
As a deliberately multicultural team, our team comprises more than 15 nationalities and spoken languages.
We consider the company’s success to be a result of committed individual and team efforts, and are looking to onboard talented and creative people who want to make a difference. Our corporate social responsibility is a passion we take very seriously as an opportunity to make the world a better place. With a strong commitmen