About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The Role
You will be responsible for leading the overall marketing strategy across digital and future retail touchpoints for Hong Kong. Reporting into the Head of Hong Kong/Taiwan and working very closely with Brand HQ Team, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in your markets.
You are:
- A great storyteller with a genuine interest in fashion
- Passionate about sharing our culture of confidence and female empowerment in your community
- An ability to think amp; work strategically, systematically and creatively
- A self-starter, proactive and hands-on approach. Get it done right, and fast!
- A track record of extreme ownership and delivering tangible results
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders
Main Responsibilities
Build Love, Bonito brand and community in Hong Kong
- Lead HK marketing strategy by localising and implementing results driven Brand campaigns working closely with HQ Brand team on an overall integrated marketing plan.
- Lead, plan and deploy omni channels marketing activities to ensure the brand is on top of mind of consumers, involving both media and consumer activities
- Develop virtual and physical community initiatives (events amp; experiences)
- Spearhead strategy for our loyalty program, LBCommunity+, to drive brand awareness, traffic, new customer acquisition and customer retention
- Monitor and evaluate the cost effectiveness and return on investments of all marketing communications campaign implements in the markets
Maintain and develop strong marketing partnerships
- Build upon existing PR agency partnership to develop and maintaining relationships with local media publishers, local influencers to drive traffic, build buzz and brand awareness, and amplify LB’s brand story
- Oversee and contribute to localised copy for diverse marketing distributions (press releases, website material, EDM, social media etc.) and press kits if any.
- Pitch Love, Bonito to complementary brands and onboard partners on our Loyalty program
- Spearhead offline and community events with influencers and media editors to drive brand awareness and create brand love amp; affinity with LB
- Collaborate with HQ and PR to manage product seedings with tastemakers
Develop relationships with key stakeholders and implement processes
- Collaborate with all relevant internal teams, i.e., Growth, Creative, Product, Design, Commercial, Retail and create efficiencies across workstreams, run creative tests and new projects.Own and adapt global marketing campaigns into the local marketing calendar that also includes unique local key brand moments
- Drive and track organic growth (measured outcomes of increase social followers, subscribers and brand awareness/query from the region) as a result of brand partnerships, influencers and PR efforts
Drive onsite growth strategy and execution for topline growth and optimizations
- Work with stakeholders and internal teams to develop and enhance brand’s digital strategies to draw traffic and stimulate sales at both retail stores and ecom website to meet company’s KPIs
Requirements
- 5-7 years of relevant work experience preferably in an e-commerce / digital company
- Solid hands-on experience in campaign planning and execution
- Experienced in Influencer amp; PR management
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation
- Resourceful, alertness to the